Since its inception, Ernesto Naranjo has believed in the importance and the need to bet on a fair and inclusive industry. Being responsible both with the environment and with all the people who are part of the collections production chain has been one of the fundamental pillars of the brand.
Returning to his roots, to the south of Spain, after spending a large part of his creative career between London and Paris, was one of the decisions he made when he created the brand. Supporting local trade, traditions, craftsmanship and expert labor is undoubtedly one of Ernesto Naranjo’s main objectives.
To be sustainable with the environment but also with the people who make up your team and the place where you live in. Respect the environment, preserve their businesses and value the know-how of artisans and their cultural and social value.
We believe in creating bridges between young artisans and senior artisans. We understand that unity is strength and we owe it to our elders, to their knowledge and experience.
Diversity and inclusion are branches that belong to Ernesto Naranjo’s DNA. The community and all its members are necessary. Their visibility and representation is indisputable. Fashion shows and campaigns with examples of bodies, genders, races and religions is an obligation on the part of the brand.
Understanding the consumers, their way of life, their relationships and concerns is part of our commitment. A consumer who does not believe in trends and support timeless fashion, the reuse of garments from previous seasons, quality and craftsmanship.